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Why CX, Why Now?

Published May 8, 2017
Last updated May 8, 2017

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Transforming customer experience (CX) is more important than ever. But despite growing interest in the discipline, most companies have a long way to go to accelerate their CX efforts.

Join Maxie Schmidt, principal analyst at Forrester and Roshni Sondhi, director of customer success at Zendesk, and learn:

  • What drives the urgency to invest in CX.
  • How great CX drives business results.
  • How to get buy-in and share the business benefits of CX.

 
Watch this on-demand webinar now and get access to Forrester’s full report, “Why CX, Why Now”.


Maxie Schmidt is principal analyst in Forrester’s CX research team and lead Forrester’s research on CX measurement and customer feedback programs.


Roshni Sondhi is director of customer success at Zendesk and has spent over the last 10 years partnering with various companies on how to effectively plan and execute against a customer experience strategy.