The Fructifi and Zendesk Sell integration combines customer purchasing behavior analytics and marketing automation to enable sales and marketing teams to generate more business from existing, repeat-ordering, B2B customers.

Starting from the customers ordering data, Fructifi maps each contact's buying behavior and tells sales teams when it's time to reach out to clients needing attention.

Marketing teams use Fructifi to set up automated campaigns to engage clients at each point of the lifecycle.

Sales team leaders use Fructifi to monitor their team members' performance and help them extract maximum value from their portfolio.

Fructifi helps Zendesk Sell customers:

• Segment the customer base according to their risk level and their RFM score, in order to take ROI-driven actions

• Use cohorts analysis to understand when and why customers are dropping off

• Act upon the information by being alerted on who to reach out to and by creating automated, personalized engagement campaigns