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Cookie 政策

Effective as of December 2, 2019, Zendesk, Inc., (“Zendesk”) and its subsidiaries, (collectively, the “Zendesk Group” or “we” or “us” or “our”) have updated our Cookie Policy. For a prior version of our Cookie Policy, click here.

1. 簡介

This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.zendesk.com as well as the other websites that the Zendesk Group operates and that link to this Policy.

2。 Zendesk 是否使用 cookie?

是。Zendesk 集團和我們的行銷合作夥伴、分支機搆及分析或服務提供者使用 cookie 和其他技術,以確保使用網站的每個人都能有最佳的體驗。

3。 什麼是 cookie?

Cookie 是一個小文字檔,由網頁伺服器放置在您的硬盤驅動器上。Cookie 包含的資訊稍後可以由向您發佈 cookie 的域中的網絡伺服器讀取。某些 cookie 僅當您使用某些功能或選擇某些喜好設定時才會使用,而有些 cookie 將會總是使用。可查看下列現用 cookie 清單來瞭解有關每個 cookie 的更多資訊。這份清單會每個季度更新一次,因此可能還有其他未列出的 cookie。

4。 Zendesk 為什麼使用 cookie?

When you visit our Websites, we may place a number of cookies in your browser. These are known as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information.

我們可能會在網站或電子郵件中使用網路信標、標記、Flash cookie,HTML5和指令碼,以幫助我們傳遞 cookie,計算造訪次數,瞭解使用情況和廣告系列的有效性,並確定是否已打開電子郵件並對其採取了行動。我們可能會基於我們的服務/分析提供者對這些技術的使用而收到單獨或匯總的報告。

我們與第三方合作以在網站上顯示廣告或在其他網站上管理我們的廣告。我們的第三方合作夥伴也可能使用 cookie、網路信標、標記、Flash、HTML5、指令碼或其他追蹤技術等技術來收集有關您在我們網站和其他網站上的活動資訊,以便根據您的瀏覽活動和興趣推薦廣告。如果您不希望將這些資訊用於為您投放針對使用者興趣的廣告,則可按一下這裡這裡選擇退出(或者,如果您在歐盟,可按一下這裡選擇使用 cookie)。請注意,這不會讓您退出投放的廣告,而且您將繼續收到不帶針對性的通用廣告。

基於興趣的廣告 – 如本政策中所述,我們和第三方可能希望使用 cookie 和類似的追蹤技術來收集資訊並推斷您的興趣,以用於基於興趣的廣告目的。您可以在下述設定中管理有關接收定制廣告的喜好設定。請注意,如果關閉了這些 cookie,您會繼續看到廣告,但不會再根據您的興趣定制。

5。 如何停用 cookie?

您可以控制個別瀏覽器級別的 cookie 使用。如果您選擇不啟用 cookie 或以後停用 cookie,仍可造訪我們的網站,但是,您使用網站某些功能或區域的能力可能會受到限制。有關如何管理 Flash cookie 的更多資訊,請按一下這裡

通常可透過網路瀏覽器中內建的功能來啟用或停用 cookie 的使用。要瞭解有關如何透過瀏覽器控制 cookie 設定的更多資訊:

  • 按一下這裡,以瞭解有關 Firefox 中「私密瀏覽 (Private Browsing)」設定和管理 cookie 設定的更多資訊;
  • 按一下這裡,以瞭解有關「無痕模式 (Incognito)」和在 Chrome 中管理 cookie 設定的更多資訊;
  • 按一下這裡,以瞭解有關「私密瀏覽 (InPrivate)」和在 Internet Explorer 中管理 cookie 設定的更多資訊;或者
  • 按一下這裡,以瞭解有關「私密瀏覽 (Private Browsing)」和在 Safari 中管理 cookie 設定的更多資訊。

如果您想瞭解有關 cookie 的更多資訊或欲瞭解如何控制、停用或刪除,請造訪 http://www.aboutcookies.org 以獲取詳細指引。此外,某些第三方廣告網絡(包括 Google)允許使用者選擇退出或自訂與您網路瀏覽相關的喜好設定。要瞭解有關 Google 這個功能的更多資訊,請按一下這裡

許多司法管轄區要求或建議網站運營商將其所用 cookie 的性質告知使用者/訪客,且在某些情況下需要獲得使用者的同意才能放置某些 cookie。

網站包括第三方社交媒體功能(如 Facebook 的「贊 (Like)」按鈕)和第三方窗口小工具(如「共享這個 (Share This)」按鈕)或在網站上運行的互動式小程式。這些功能可能會收集您的 IP 位址,檢測您在我們的網站上造訪哪個頁面,並設定一個 cookie 使得該功能能夠正常工作。您與這些功能的互動受提供該功能的第三方公司的隱私權政策約束。

選擇退出基於興趣的廣告:

要退出第三方基於興趣的廣告,請造訪:

  • 如果您位在美國,請造訪數位廣告聯盟(Digital Advertising Alliance;簡稱 DAA)的自律選擇退出頁面(http://optout.aboutads.info/)以及行動應用程式「AppChoices」下載頁面(https://youradchoices.com/appchoices)。
  • 歐洲互動式數碼廣告聯盟 (EDAA) 的消費者退出頁面 (http://youronlinechoices.eu)(如果您在歐洲)。
  • 網絡廣告促進會 (NAI) 的自律退出頁面 (http://optout.networkadvertising.org/)(如果您在美國)。

在行動環境中,大多數行動作業系統都提供基於裝置的退出選擇,會傳輸給提供基於興趣廣告的公司。要為行動裝置識別碼(例如 Apple 的 IDFA 或 Android 的 GAID)設定退出選擇喜好設定,請造訪裝置製造商的現用選擇說明頁面,或在這裡詳細瞭解有關發送信號以限制作業系統廣告追蹤的資訊:http://www.networkadvertising.org/mobile-choices。

請注意,必須在您要選擇退出的每台裝置(包括每台裝置上的每個網路瀏覽器)上執行這些設定,而且,如果清除了 cookie 或使用其他瀏覽器或裝置,則需更新退出喜好設定。

我們可能在網站上使用以下詳述任何類別的 cookie。

Each cookie falls within one of the four following categories:

類別描述

1. Essential Cookies

Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

2. Analytics Cookies

These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality or Preference Cookies

During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Zendesk, for example, your preferred language. These preferences are remembered, through the use of persistent cookies, and the next time you visit the Websites you will not have to set them again.

4. Targeting or Advertising Cookies

These First Party Cookies are placed by third party advertising platforms or networks in order to deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

List of Cookies used on the Zendesk Websites:

Cookie DomainCookie NameCookie PurposeCookie Duration類別
All WebsitesGoogle AnalyticsThis web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites2 年分析
www.bimeanalytics.comGoogle AnalyticsSession Google Analytics10 minutes分析
www.bimeanalytics.comHeap AnalyticsEvent tracking to monitor behavior2 年分析
www.bimeanalytics.comHeap AnalyticsSession Heap Analytics30 min分析
www.bimeanalytics.comVimeoVimeo video player2 年Functionality/Preference
www.bimeanalytics.comGoogleGoogle Account – SSO6 monthsFunctionality/Preference
www.bimeanalytics.comCapterra轉換追蹤30 minTargeting/Advertising
www.bimeanalytics.comWebsite LanguageLanguage settings30 minFunctionality/Preference
www.bimeanalytics.compopupHideDetermines if a user has accepted or rejected the demo request popup that appears after a certain time on the websiteSessionFunctionality/Preference
www.zendesk.comDisqusVisitor authentication for commenting and user reviews2 年Essential
www.zendesk.comTwitter AdvertisingAdvertising1.5 yearsEssential
www.zendesk.comClearbitStores information on user in order to not display so many formsSessionFunctionality/Preference
www.zendesk.comLinkedInAdvertising vendor for remarketing1 年Targeting/Advertising
www.zendesk.comFacebookAdvertising Vendor180 天Targeting/Advertising
www.zendesk.comYahoo JapanAdvertising Vendor30 天Targeting/Advertising
www.zendesk.comNaverAdvertising Vendor6 monthsTargeting/Advertising
www.zendesk.comhomeTypeDetermines visitor type and stores which web content to display to visitorSessionFunctionality/Preference
www.zendesk.com_zendesk_shared_sessionHolds session information for sharing across Zendesk applications.SessionEssential
www.zendesk.com_zendesk_nps_sessionSessions for NPS®.SessionFunctionality/Preference
www.zendesk.com_zendesk_sessionHold session information for root access applications.SessionEssential
www.zendesk.com_help_center_sessionSessions for Guide.SessionEssential
www.zendesk.com_voice_sessionSessions for Voice.SessionFunctionality/Preference
www.zendesk.com_carson_container_sessionSessions for Carson.SessionTargeting/Advertising
www.zendesk.com_zendesk_remember_mePreference for maintaining login sessions2 WeeksEssential
www.zendesk.com_zendesk_settingsArbitrary, non-PII settings usually for preferences1 年Functionality/Preference
www.zendesk.com_zendesk_cookieArbitrary, non-PII settings usually for preferences20 年Functionality/Preference
www.zendesk.comAdobeCapture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors.30 天Targeting/Advertising
www.zendesk.comSimpli.fiCapture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors.30 天Targeting/Advertising
www.zendesk.com6senseTracking of anonymous user characteristics2 年Targeting/Advertising
www.zendesk.comOptimizelyTracking for A/B testing10 年分析
www.zendesk.comPendoEnd-User and Agent Usage DataEvent tracking to analyze use of the Service and improve the Services. to monitor behaviour2 年Targeting/Advertising
www.zendesk.comCrazy EggAnalytics Tool that gives us heat maps and click data5 年分析
www.zendesk.comEloquaMarketing automation software1 年Essential
www.zendesk.comFacebook ConnectInteraction between services2 年Essential
www.zendesk.comDoubleclickRe-targeting, optimization, reporting and attribution of online adverts2 年Targeting/Advertising
www.zendesk.comGoogle Adwords ConversionAdvertising pixel for prospecting and retargeting540 天Targeting/Advertising
www.zendesk.comBingAdvertising vendor for search marketing2 年Targeting/Advertising
www.zendesk.com & www.bimeanalytics.comGoogle Tag ManagerTraffic and visitor behavior measurement2 年分析
www.zendesk.com.ruYandex MetricaAdvertising pixel to track conversions1 年Targeting /Advertising
www.bimeanalytics.comCloudflareControl over cache of assets1 年Essential

List of Cookies used on the Smooch Websites:

Cookie DomainCookie NameCookie PurposeCookie Duration類別
All WebsitesGoogle AnalyticsThis web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites2 年分析
smooch.ioFormstack (AWSALB)Sales form via Formstack.1 weekFunctionality
blog.smooch.ioCloudFlare (__cfduid)Identifies individual visitors privately to apply rate limiting.1 年Essential

List of Cookies used on the Sell Websites:

Cookie DomainCookie NameCookie PurposeCookie Duration類別
All Websites Google Analytics
_gid (1)
_ga (730)
_gat(session)
_gat_UA-31516041-1(session)
_gaexp(47)
This web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites2 年分析
zendesk.com/sell/*,
*.getbase.com
Bing AdsConversion tracking for ad account180 天Advertising
zendesk.com/sell/*,
*.getbase.com
Capterra ConversionConversion tracking for ad accountSessionAdvertising
zendesk.com/sell/*,
*.getbase.com
Google Tag ManagerUsed to hold js snippitsSessionCritical
zendesk.com/sell/*,
*.getbase.com
FacebookAdvertising Vendor180 天Targeting/Advertising
zendesk.com/sell/*,
*.getbase.com
G2 CrowdAdvertising vendor used to track visitors and conversionUnknownAdvertising
zendesk.com/sell/*,
*.getbase.com
Hubspot
__d_hsutk (session)
__hssc (session)
Hubspotutk (390)
__hstc (390)
Visitor tracking and preferences390 天Functionality or Preference Cookies
-Critical
zendesk.com/sell/*,
*.getbase.com
LinkedInAdvertising vendor for remarketing1 年Targeting/Advertising
zendesk.com/sell/*,
*.getbase.com
MetadataAdvertising vendor for social campaignsUnknownAdvertising
zendesk.com/sell/*,
*.getbase.com
Google OptimizeA/B testingUnknownFunctionality
zendesk.com/sell/*,
*.getbase.com
Twitter AdvertisingAdvertising1.5 yearsEssential
zendesk.com/sell/*,
*.getbase.com
Drift
driftt_eid(session)
driftt_sid(session)
driftt_aid(731)
Stores information about the user sessions for chat preferences1 年Functionality / Preference
zendesk.com/sell/*,
*.getbase.com
ClearbitStores information on user in order to not display so many formsSessionFunctionality/Preference
zendesk.com/sell/*,
*.getbase.com
Ajs_anonymous_id(365)
Ajs_group_id(365)
Ajs_user_id(365)
Landing_url(100)
Referrer(100)
Entry_landing_url(100)
entry_referrer(100)
Internal marketing attribution tracking1 年Targeting/Advertising

6。 Cookie 可能會更改

本政策的內容僅供您參考和使用。如果這些 cookie 有更改,恕不另行通知。您承認,這些資訊可能包含不準確或錯誤的內容,可能會隨時更改,而且我們明確表明在法律允許的最大範圍內對任何此類不正確或錯誤的內容不承擔任何責任。

7。 我們服務中使用的 Cookie

除按上述在我們的網站上使用 cookie 外,我們還就您造訪和使用我們在網站上出售的產品和服務(我們的「服務」)使用 cookie 和其他追蹤技術。這裡提供的我們的主訂閱協議中進一步說明了我們如何以及為什麼在服務中使用 cookie 和其他追蹤技術。

8。 更新本政策

如果本政策有任何重大更改,在更改生效之前,會在我們的網站上發佈一條非常醒目的通知來通知您。我們建議您定期查看本頁面,以獲取有關本政策的最新資訊。如果繼續使用這些網站,您即表示您同意受本政策此類更改的約束。如果您不接受本政策的條款,您唯一的補救方法就是停止使用和造訪這些網站。

9。 英文版本控制

提供本政策的非英語翻譯只是為了提供方便。如果譯文之間存在歧義或衝突,則以英文版為準。

10. 聯絡我們

如果您對本政策或 Zendesk 集團的隱私權做法有任何疑慮,請透過電子郵件 (privacy@zendesk.com) 與我們瀏覽,或:

Zendesk’s United States Representative:
Zendesk, Inc.
Attn: Hasani Caraway, General Counsel & Chief Privacy Officer
1019 Market Street
San Francisco, CA 94103, United States
privacy@zendesk.com

Zendesk 的歐洲代表:
Zendesk International Ltd
Attn: Rachel Tobin, AGC, EMEA & Global Privacy Counsel
55 Charlemont Place, Saint Kevin’s, Dublin, D02 F985 Ireland
privacy@zendesk.com

NET PROMOTER 與 NPS 為美國注冊商標,NET PROMOTER SCORE 與 NET PROMOTER SYSTEM 為 Bain & Company, Inc.、Satmetrix Systems, Inc. 和 Fred Reichheld 的服務標章。