Consumers are increasingly turning to social media to share feedback on their customer care experiences. It has become increasingly difficult for businesses to ignore or hide from bad experiences.
Zendesk believes that companies should address the issue proactively by embracing customer complaints. We all know that at least some of our customers are going to complain no matter what. When customers contact us, why not provide them with a swift, dedicated, transparent, and beautiful customer service environment for that purpose.
The inside scoop on customer complaint software
A timely solution
- 多管道。Zendesk 將傳統和新興管道匯於一處，便於按客戶偏好與其聯絡
- Multilingual. Localized support content in over 40 languages can be dynamically applied everywhere – automations, macros, triggers, and knowledge base articles
- Multibrand. Unique help centers, support channels, and business rules for multiple brands, regions, or products managed within a single help desk
Handling customer complaints
Since unhappy customers are inevitable, it's better to proactively respond to complaints than to have a disgruntled customer. In fact, an upset customer can become a liability, so turn this interaction into an opportunity to build a relationship with your customer.
Customers care more about how how a company handles their problem than about the situation that caused their initial complaint. They're not complaining to make you look bad—they want you to respond with a solution.
To learn how to turn a negative complaint into a positive customer experience, here are 10 tips to better manage customer complaints.
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There’s a lot more where this came from. Keep exploring the world of customer complaint software, global customer processes, and complaint management.