Sales strategy
What is social selling? Definition, index, and examples
Build brand credibility and customer relationships online through social selling.
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Article The Challenger Sales model: Everything you need to know
Learn how the Challenger Sales model enables customers to gain new business perspectives and buy solutions, not products.
Article What is channel sales? Sales channel strategy and guide
See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
Article What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article Personal selling 101: What it is and how to do it well
Use personal selling to discover what customers really want and need from your brand.
Article 7 sales prospecting techniques you need to succeed in 2021
Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.
Article The ultimate guide to lead nurturing
Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.
Article What is cross-selling? Definition, examples, and tips
Cross-selling can deepen your customer relationships, but only if you deliver real value.
Article The step-by-step guide to building an effective sales strategy
Your sales team needs a step-by-step plan to make sales and increase revenue. Here's how to create a sales strategy that works.