Sales strategy

Article

What is social selling? Definition, index, and examples

Build brand credibility and customer relationships online through social selling.

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The Challenger Sales model: Everything you need to know Article

The Challenger Sales model: Everything you need to know

Learn how the Challenger Sales model enables customers to gain new business perspectives and buy solutions, not products.

What is channel sales? Sales channel strategy and guide Article

What is channel sales? Sales channel strategy and guide

See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.

What is a unique selling proposition? USP examples and definition Article

What is a unique selling proposition? USP examples and definition

Speak directly to the people who want what you’re selling.

Personal selling 101: What it is and how to do it well Article

Personal selling 101: What it is and how to do it well

Use personal selling to discover what customers really want and need from your brand.

7 sales prospecting techniques you need to succeed in 2021 Article

7 sales prospecting techniques you need to succeed in 2021

Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.

The ultimate guide to lead nurturing Article

The ultimate guide to lead nurturing

Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.

What is cross-selling? Definition, examples, and tips Article

What is cross-selling? Definition, examples, and tips

Cross-selling can deepen your customer relationships, but only if you deliver real value.

The step-by-step guide to building an effective sales strategy Article

The step-by-step guide to building an effective sales strategy

Your sales team needs a step-by-step plan to make sales and increase revenue. Here's how to create a sales strategy that works.